Online marketing

Getting found by people who are already looking for you.

SEO is not a trick but a sum: a site that is technically sound, pages that answer your customer's question and authority you earn. We do all three, and show in numbers what it delivers.

You get three concrete ways to improve your findability. Even if you never become a client.

What it consists of

Three foundations, not isolated tricks.

Skip one and you stall. Technical work without content delivers nothing, content without authority stays invisible.

Technology

Can Google read you

Crawlability, indexing, load speed, mobile behaviour and structured data. With a site that loads slowly or only shows content after JavaScript, it stops there.

Content

Do you answer the question

Pages built around what your customer types, not around how you talk about your offering internally. One subject per page, in plain language.

Authority

Are you trusted

Mentions, references and reviews from places that matter in your market. Earned, not bought: purchased links are a risk, not a strategy.

What we do

From audit to rankings that hold.

We start by measuring, then repair the foundations, and only then build content and authority.

Measuring

Technical audit

We check your site for indexing, load time, internal structure, duplicate content and structured data. You get a list with priorities, not one with two hundred warnings.

Technology

Repairing the foundations

Crawlability, Core Web Vitals, mobile rendering, sitemaps and schema markup. With a site that only shows content after JavaScript, we solve that at the source.

Keywords

Mapping the search demand

Which questions your customer asks, which of those are commercially interesting, and who answers them now. The page structure follows from that, not the other way round.

Content

Pages that rank

Sharpening existing pages and creating new ones where needed: one search question per page, headings that ask the question literally, the answer at the top.

Migrating

Migrations without losses

New site or new URL structure? We build the redirect map, test every old URL and track in Search Console whether rankings follow.

Reporting

Visible results

Search Console and GA4 set up correctly, and a monthly report in plain language: which pages rose, which questions brought visitors, what we will do next month.

How they relate

SEO and advertising each do something different.

They do not compete, they cover different moments in your customer's search. GEO joins them as a third, for the moment someone asks an AI assistant.

SEOGoogle Ads
What it deliversFree traffic, structurallyImmediate traffic for as long as you pay
When it showsFrom roughly three monthsWithin days
Cost over timeFalls per visitorStays per click
What it asks of youTechnology, content, patienceBudget and steering
Best forQuestions your customer keeps askingPeaks, tests and new markets
How we work

How we approach it.

Four phases, each with a result you can check.

01

Audit and baseline

Technology, content and authority measured, plus your current rankings and traffic recorded. This is the benchmark we settle against later.

02

Foundations in order

The technical blockages removed: indexing, speed, mobile, structure and markup. Usually the point where the first gains become visible.

03

Building content

Page structure built on the search demand, existing copy sharpened and the gaps filled. One subject per page and a clear next step.

04

Measuring and adjusting

Looking every month at what rises and what stays put, and adjusting the plan accordingly. SEO is a series of corrections, not a one-off delivery.

Ongoing

Search results never stand still.

Google keeps updating its algorithm, competitors keep publishing and your own site changes. Without maintenance, rankings you built with effort slowly slide away.

  • Monthly monitoring of rankings, traffic and technical errors.
  • New pages set up properly straight away instead of repaired afterwards.
  • Adjusting on algorithm updates and on competitors' moves.
Questions

Frequently asked questions about SEO.

How long before I see results?

Technical improvements often come through within weeks. For gains on competitive searches, count on three to six months, with growth that keeps building after that. On a new site it takes longer than on an existing domain with history.

Can you guarantee a first place?

No, and anyone who does is selling something other than SEO. Google decides the order and it changes constantly. What we can do: get the foundations in order, measure where you stand and show every month what is moving.

What is the difference with GEO?

SEO is about Google's classic search results. GEO is about being named in the answer of AI assistants such as ChatGPT and Perplexity. The technical basis largely overlaps, but GEO makes extra demands on citability and entity markup.

Do you buy links?

No. Purchased links go against Google's guidelines and can damage your site. We build authority with content worth referring to, and with mentions in places that carry weight in your market.

We are getting a new website. Will I lose my rankings?

Not if it goes well. The risk sits in URLs that change without a redirect. We build a redirect map in advance, test every old URL after go-live and follow in Search Console whether indexing and rankings come along.

Do you also do SEO for sites you did not build?

Yes. We work on WordPress, Shopify, Directus and custom platforms. If a technical problem sits in the build itself, we say so, even when that means development work is needed.

Getting started

Want to know where you stand right now?

In the free growth analysis we look at your findability, your site and your advertising, and give you three concrete improvements.

SEO agency Haarlem | Atlantis