Online marketing

Get named when AI gives your customer an answer.

More and more people ask ChatGPT, Gemini and Perplexity for advice instead of googling. GEO makes sure those assistants understand your business, trust it and name it.

We measure whether AI assistants name you today and give three concrete improvements. Even if you never become a client.

Why GEO

Search is shifting from ten blue links to a single answer.

With an AI answer there is no page 2. If you are not named, you do not exist for that searcher.

Crawler access

Are they allowed in

AI crawlers such as GPTBot, Google-Extended and PerplexityBot need to be able to read your site. One line in robots.txt decides whether they stay outside or not.

Citability

Can they quote you

AI draws its answers from clear, factual text. If your offering hides in images or vague marketing language, it drops out.

Entity markup

Do they grasp who you are

With structured data (JSON-LD) you record who you are, what you do and where you are, in a form machines understand unambiguously.

What we do

From measurement to being named.

We start with a baseline and then work up your findability point by point.

Measuring

GEO scan

We ask AI assistants real customer questions and measure whether you get named. We also check crawler access, citable text and your entity markup.

Technology

Access & structure

We open robots.txt to the right AI crawlers, add an llms.txt and put JSON-LD markup in place for the organisation, the services and the location.

Content

Citable content

We rewrite key pages so they carry the customer's question as their heading and make the answer factual and quotable, instead of jargon.

Authority

External sources

AI leans on what others say about you. We strengthen the mentions, reviews and references that back up your credibility.

How we work

From scan to being named consistently.

Clear phases, measurable results, no black box.

01

Baseline

We measure your current AI findability with real test questions and record which ones you are and are not named on today.

02

Technical basis

Crawler access, llms.txt and JSON-LD entity markup in order, so AI is allowed to read your site and understands it unambiguously.

03

Optimising content

Rewriting key pages around customer questions, with factual, quotable answers an assistant can take over.

04

Measuring & adjusting

We repeat the test questions periodically and adjust on the questions where you do not yet come up.

Ongoing

AI models change. So does your findability.

GEO is not a one-off intervention. Models update, competitors move and new questions come up. We keep measuring and adjusting, so you keep getting named where it counts.

  • Periodic remeasurement with your most important customer questions.
  • Maintenance of markup and llms.txt when services or locations are added.
  • Adjusting on questions where competitors are overtaking you.
Questions

Frequently asked questions about GEO.

What is the difference between SEO and GEO?

SEO gets you high in Google's classic search results. GEO gets AI assistants such as ChatGPT, Gemini and Perplexity to name you in their answer. The two reinforce each other: much of the technical basis is shared, but GEO makes extra demands on citability and entity markup.

Can I measure whether AI names my business today?

Yes. In the free GEO scan we ask AI assistants the questions your customers ask and show whether and how you get named. That is your baseline.

Am I better off blocking AI crawlers, or letting them in?

If you want to be found by AI, you have to let the crawlers in. Many sites block GPTBot or Google-Extended by accident in robots.txt and disappear from the answers that way. We check and correct that.

How quickly will I see results?

We put the technical basis and citable content in place within a few weeks. Whether AI then starts naming you depends on how often models update and how strong your authority is. That is why we measure periodically and adjust.

Getting started

Curious whether AI names you already?

Request the free GEO scan. We measure your AI findability and give three concrete improvements, whether or not you become a client.

GEO & AI findability | Atlantis