Do customers confuse you with competitors or don't remember you at all?
Your Diagnosis
Do customers confuse you with competitors or don't remember you at all?
Your Diagnosis
Low brand distinctiveness
Are you struggling to come up with new content ideas?
Your Diagnosis
Undefined brand strategy
Does your brand's look fail to represent your actual quality?
Your Diagnosis
Brand-value misalignment
foundation
Market research
Brand strategy
expression
Visual identity system
Brand guidelines
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Branding guidelines
Consistency across channels is key to building a strong brand. That's why we create a brand book.
It's a practical guide that covers all the topics around brand's identity and messaging. Brand guidelines include logo usage, colour palette, typography, tone of voice, messaging pillars and visual examples.
It's a practical guide that covers all the topics around brand's identity and messaging. Brand guidelines include logo usage, colour palette, typography, tone of voice, messaging pillars and visual examples.
Our Work
Service Specific Frequently Asked Questions
FAQs
Branding: The active process of shaping a brand. It encompasses the strategy, promises made, and actions taken to influence public perception. It is described as a verb, "the work you do." Identity: The visual representation of a brand. It's the collection of all tangible elements used to communicate the brand, such as the logo, colors, typography, and imagery. Identity is the result of branding work and the visual system that makes a brand recognizable.
What is the difference between branding and identity?
A complete brand guidelines document includes a brand's core mission, vision, and values, and establishes the brand strategy. It also contains the full visual identity system, with key elements being: Logo usage: Rules for correct placement, size, and color variations.. Colour palette: Specific primary and secondary colors with their exact codes.. Typography: Approved fonts for headlines, body text, and other applications.. Voice & tone: The style and language used in all communications.. Imagery: Guidelines for photography, illustrations, and other visuals.
What's included in a complete brand guidelines document?
We tailor our deliverables to what you need. In consultation with your team we will deliver everything you need to launch or rebrand your business. This way, our costs are reflective of the bespoke services that we provide you.
How much does a brand cost? What's included?
The terms brand and logo are often used interchangeably, but they do actually refer to different things: A logo is a visual symbol or design used to identify a company, product, or service. It's part of the brand, but not the whole thing. Think of it as the face of the company. Examples: The Nike swoosh, Apple's apple, McDonald's golden arches.. Purpose: Instant recognition and visual identity. A brand is the entire perception of a company or product. It includes everything people associate with it — not just the logo, but also: Name. Voice and tone. Values and mission. Customer experience. Visual identity (including the logo, colors, fonts, etc.). Reputation Think of the brand as the personality and reputation of a business — how it makes you feel and what it stands for.