Simple Chatbot: Uses predefined rules and scripts, responds only to programmed questions and keywords, and its conversations are predictable and follow a rigid path.

Generative AI Chatbot: Uses a Large Language Model (LLM) to generate new, original content. It is not limited to a script, understands context, can have more natural and fluid conversations, processes complex queries, and adapts responses based on the dialogue.

Branding: The active process of shaping a brand. It encompasses the strategy, promises made, and actions taken to influence public perception. It is described as a verb, "the work you do."

Identity: The visual representation of a brand. It's the collection of all tangible elements used to communicate the brand, such as the logo, colors, typography, and imagery. Identity is the result of branding work and the visual system that makes a brand recognizable.

• Logo usage: Rules for correct placement, size, and color variations.
• Colour palette: Specific primary and secondary colors with their exact codes.
• Typography: Approved fonts for headlines, body text, and other applications.
• Voice & tone: The style and language used in all communications.
• Imagery: Guidelines for photography, illustrations, and other visuals.

The terms brand and logo are often used interchangeably, but they do actually refer to different things:

A logo is a visual symbol or design used to identify a company, product, or service. It's part of the brand, but not the whole thing. Think of it as the face of the company.

• Examples: The Nike swoosh, Apple's apple, McDonald's golden arches.
• Purpose: Instant recognition and visual identity.

A brand is the entire perception of a company or product. It includes everything people associate with it — not just the logo, but also:

• Name
• Voice and tone
• Values and mission
• Customer experience
• Visual identity (including the logo, colors, fonts, etc.)
• Reputation

Think of the brand as the personality and reputation of a business — how it makes you feel and what it stands for.

Web Design: Focuses on the visual and user experience of a website. A web designer creates the layout, colors, and overall look and feel, serving as the blueprint for the site.

Web Development: The technical process of building the website. A developer writes the code that makes the website function, including programming, database management, and server-side logic.

Which service is needed: Both services are needed for a new website (designer creates vision, developer builds). If an existing design needs to be coded, development is needed. If an existing site needs a new look, design is needed.

• Scalability: Can the technology handle future growth in traffic and new features without needing a complete rebuild?
• Performance: Will it provide fast loading times and a smooth user experience? (Slow sites lose customers).
• Security: Does the technology have a strong reputation for security, with regular updates to protect against vulnerabilities?
• Maintenance: Is it easy to find developers who can work with this technology? Is there a community for support and a clear path for future updates?

• User Experience: The store needs a clean layout, easy navigation, and clear/simple product pages and checkout processes.
• Performance: The website must load quickly on all devices, as slow sites increase bounce rates and reduce conversions.
• Trust and Credibility: Customers must feel secure, requiring professional branding, secure payment options, and social proof like reviews and testimonials.
• Clear Communication: All product information, pricing, and shipping policies must be transparent, and calls to action must be direct.

• AI Digital Lab - Custom AI solutions and machine learning
• Branding & Identity - Brand strategy and visual design
• Design & Development - Websites and web applications
• Digital Marketing - Paid ads, social media, and automation
• Digital Transformation - Complete digital integration
• eCommerce - Shopify and custom eCommerce solutions