Case Study

MAATWERK TAFELS

Maatwerk Tafels is an innovative startup in the Netherlands that specializes in manufacturing custom-made tables. With its own factory, advanced machinery and high-quality materials such as oak, walnut, American walnut and ash, Maatwerk Tafels offers customers the opportunity to create unique, durable and stylish tables. In addition to various types of wood, customers can also choose from a variety of bases, ranging from wooden legs in various sizes to modern steel legs.

Maatwerk Tafels faced several challenges in streamlining their customer experience. With a wide range of wood materials and base options, customers often struggled to put together their ideal table. The lack of a user-friendly configurator made it impossible for them to easily personalise their tables or calculate prices instantly. Additionally, the company needed a professional, functional webshop that could effectively showcase their unique offerings while optimising the customer journey. Manually tracking prices based on customer selections was also inefficient and prone to errors, highlighting the need for real-time pricing integration.

Client testimonial
"Working with Atlantis Digital was a gamechanger for our company. The configurator and the new web shop not only strengthened our online presence, but also significantly improved our internal processes. Thanks to their expertise, we can now offer customers a seamless and personalized shopping experience" - said Tom Viveen, Founder at Maatwerk Tafels.

Case Study Section DESIGN & DEVELOPMENT

DESIGN & DEVELOPMENT

The journey to an easy, real-time personalised shopping experience

+60%

increase in online sales within 6 months of launch

70%

reduction in manual price calculation time

25%

boost in mobile transactions

Our approach consisted of three core areas: design and strategy, development of an advanced configurator, and construction of a complete web shop.

The new solution has significantly enhanced the customer experience, with a user-friendly configurator that allows customers to effortlessly design their ideal table, boosting satisfaction. Automatic real-time price calculation ensures accuracy and transparency, so customers always know exactly what to expect. The intuitive webshop and visual configurator have driven a notable increase in conversion rates and online sales. A central management system enables Maatwerk Tafels' team to easily manage products and prices, streamlining operations and improving efficiency. Moreover, the solution is fully scalable, allowing the company to seamlessly expand as the business grows and its product range evolves.

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