Blog post content
Our clients keep asking which social media content performs best. That's why we analyzed our activity on LinkedIn and Instagram to understand what drives engagement. Here's what the numbers tell us:
Video content (also called Reels) and carousels (posts with multiple slides) receive more interactions than individual images. Users spend time with content they can swipe through or view. When creating carousels, we discovered that less is more. By keeping slides to a minimum, you increase the likelihood that people will view them all and engage with the message.
Posts with original photos and videos outperform stock photos and AI-generated content. When we show real work and real people, our audience responds. This also applies to posts about company culture. Authentic glimpses into our workspace create connections that generic content cannot match.
Our data shows that 'feeds' need variety. A stream of static posts loses viewer interest over time. Adding videos between static posts keeps followers engaged and coming back. The key is to share insights about your work and business through these different formats.
We tested posts with and without hashtags. The difference was clear: posts with relevant hashtags found more viewers. This simple addition to captions helps reach the right audience. Social media works best as a tool for building relationships. When we share our work and company culture, we attract followers who need our services. These connections create a community that understands our value - and that understanding drives business growth.
